PRIVACY POLICY
Last update on 01 June 2024
Transparent handling of personal data is very important to us. This privacy policy provides information on what personal data we collect, for what purpose and to whom we pass it on. We regularly review and update this privacy policy to ensure the highest level of transparency.
What data we collect
General personal data
We process your general personal data. Personal data is any type of information that relates to an identifiable natural person. The natural person is identifiable if conclusions can be drawn about the identity of the person from the available information.
Example: Your name, IP address and home address are personal data.
Transferred data
You often provide us with your personal data yourself. Whenever you enter your personal data and transmit it to us, it is deemed to have been provided to us. The transmission of data to us is basically voluntary, but in some cases it is mandatory in order to be able to use our offers.
Example: You enter your data in a contact form or sign up for a newsletter.
Data collected
When you use our services, we sometimes collect their data without your active participation. This data is usually data about your device and data about user behavior.
Example: We collect data about the operating system of the device you used to access our website.
Product development
We strive to continuously improve our offer. For this purpose, we use your personal data for the development and improvement of our products and services.
Example: We collect data about visitor behavior on the website in order to constantly improve the user experience.
Data transfer
We share your personal data with companies that can decide for themselves how to use the data. Most often, this is done because it is necessary to comply with legal requirements, when an outstanding debt is transferred to a collection agency, or when to detect fraudulent activity.
Example: A legal requirement obliges us to pass on your data to an authority.
Worldwide
We work with providers from all over the world to process your personal data. This allows us to benefit from the global offering and access the best and most reliable services. Under certain circumstances, the country to which the data is exported does not have the same data protection standard as Switzerland.
Example: We use the services of a cloud provider such as Google, which is based in the USA.
What services we use
We use Google Analytics on our website, a service of the provider Google Ireland Ltd, Google Building Gordon House, Barrow St, Dublin 4, Ireland with headquarters at Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, both together « Google ».
What data do we process?
Google Analytics is an analysis service for websites to collect information about the use of the website. In particular, the following information may be collected:
- IP address
- Technical information such as browser, operating system or screen resolution
- Interactions on the website
- Duration of the visit
- Time and date of the website visit
- Referrer URL
The IP address is anonymised by Google Analytics so that a personal reference is no longer possible. When a visitor visits our website for the first time, Google Analytics can generate an identifier to recog-nise the visitor when they visit the website again. If you are logged in with your Google account, data processing can also take place across devices.
For what purpose do we process the data?
Your IP address is used to determine your approximate location. We can use the information obtained from this to measure the relevance of our offers in different regions. We also use the IP address to de-termine where website visitors have come to our website from. The technical information is processed so that the website can be displayed satisfactorily on every device. The interactions, duration, time and date are collected so that we can use this data to evaluate and optimise our marketing campaigns and offers. We can also use this data to determine how visitors interact with our website, i.e. which content is popular with which visitors. The referrer URL is processed for the purpose of measuring the effec-tiveness and analysing various marketing channels.
Who do we share the data with?
The transfer of data by us is governed by our statements on data transfer. As Google is a transnational company, your data may be transferred by Google to anywhere in the world. In particular, it may be transferred to Google’s headquarters in the USA. A country in which the legislation does not guarantee adequate data protection.